Published: 2026-08-30

Absurdist marketing, radical honesty, and entrepreneurial brand leadership: a netnographic study of the aldis burger phenomenon in Indonesia

Udin Saryono, Yulianto Yulianto, Ema Trisnawati, Taryati Sukmawati4, Devi Wahyuningsih

Page : 114-123

: https://doi.org/10.35335/enrichment.v16i3.2528
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: https://doi.org/10.35335/enrichment.v16i3.2514
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Gen z’s multiple roles outside the home : work, college, and organizations

Chofifah Febriyanti, Nanang Apriliyanto, Muhammad Fauzi

Page : 133-143

: https://doi.org/10.35335/enrichment.v16i3.2529
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