The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening
##plugins.themes.academic_pro.article.sidebar##
Published
Dec 15, 2023
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
Every corporation employs diverse marketing strategies with the anticipation of significantly impacting the company's advancement. One such strategy involves the engagement of a brand ambassador entrusted by the company to cultivate a brand image for the company. The brand image is deemed influential in persuading consumers to place trust in the company, thereby compelling them to make product purchases. The primary objective of this research is to examine the influence of Korean Celebrities as Brand Ambassadors and Product Quality on Purchase Decisions. In this context, Brand Image assumes the role of a mediating variable for Scarlett Whitening. The study adopts a quantitative approach utilizing purposive sampling techniques. It employs Structural Equation Modeling (SEM) with the assistance of AMOS 24 statistical software to analyze and assess the measurement and structural models of the research construct.
##plugins.themes.academic_pro.article.details##
How to Cite
Novelia, N., Azazi, A., Purmono, B. B., Rosnani, T., & Hendri, M. I. (2023). The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening. Enrichment : Journal of Management, 13(5), 3136-3148. https://doi.org/10.35335/enrichment.v13i5.1746
References
Amalia Probosini, D., Hidayat, N., & Yusuf, M. (2021). Pengaruh Promosi dan Brand Ambassador terhadap Keputusan Pembelian Pengguna Market Place X dengan Brand Image sebagai Variabel Intervening (Vol. 2, Issue 2).
Ambolau, M. A. P., Kusumawati, A., & Mawardi, M. K. (2015). THE INFLUENCE OF BRAND AWARENESS AND BRAND IMAGE ON PURCHASE DECISION (Study on Aqua Consumers in Administrative Science Faculty Brawijaya University Class of 2013). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 2, Issue 2). https://www.neliti.com/publications/85572/
Ananda, A. N., & Jamiat, N. (2021). PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG NATURE REPUBLIC THE INFLUENCE OF PRODUCT QUALITY ON REPURCHASE INTEREST IN NATURE REPUBLIC.
Anisa, N., & Telagawathi, N. L. W. S. (2022). Peran Citra Merek Memediasi Pengaruh Kualitas Produk terhadap Keputusan Pembelian Milo Activ-Go UHT. Jurnal Manajemen Perhotelan Dan Pariwisata, 5(3). https://doi.org/10.21107/jkim.v1i2.11616
Budianto, Y. P., & Budiatmo, A. (2019). Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian dengan Brand Image sebagai Variabel Mediasi. Diponegoro Journal of Social and Politic, 1–10. http://ejournal-s1.undip.ac.id/index.php/
Evelina, N., Dw, H., Listyorini, S., Administrasi, J., & Fakultas, B. (2012). PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMFLEXI (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus). http://ejournal-s1.undip.ac.id/index.php/
Farrel, M., Mp Pk, S. J., & Farrel, M. (2023). PENGARUH BRAND AMBASSADOR AKTOR KIM SEON HO TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE EVERWHITE DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING. https://doi.org/10.21776/jmppk.2022.01.2.08
Ferdiana Fasha, A., Robi, M. R., & Windasari, S. (2022). DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1). https://doi.org/10.38035/jmpis.v3i1
Firmansyah, F., & Haryanto, R. (2019). Manajemen Kualitas Jasa.
Frans M., & Royan. (2005). Marketing Celebrities: Selebriti Dalam Iklan Dan Strategi Selebritii Memasarkan Diri Sendiri (Pertama). Jakarta: PT. Elex Media Komputindo.
Fuadi, A. A., Yulius, G. F., & Pangaribuan, C. H. (2023). RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT. In Journal of Strategic Management (Vol. 3, Issue 1).
Gircela, D., & Wati, L. N. (2022). Pengaruh Kualitas Produk Terhadap Citra Merk Dan Dampaknya Terhadap Keputusan Pembelian Konsumen. http://ejournal.stiemj.ac.id/index.php/ekobis9
Hadi Brata, B., Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 357–374. https://doi.org/10.21276/sjbms
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. In European Business Review (Vol. 26, Issue 2, pp. 106–121). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
Hendayana, Y., & Afifah, matul. (2020). TERHADAP MINAT BELANJA ONLINE MELALUI MARKETPLACE TOKOPEDIA. In KINERJA Jurnal Ekonomi dan Bisnis (Vol. 3, Issue 1). https://doi.org/10.34005/kinerja.v3i1.1285
Hien, N. N., Phuong, N. N., van Tran, T., & Thang, L. D. (2020). The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation. Management Science Letters, 10(6), 1205–1212. https://doi.org/10.5267/j.msl.2019.11.038
Indawati, H., Sarwanto, S., & Sukarmin, S. (2023). Effect of Guided Inquiry Models and Open Inquiry of Wave and Sound Vibration Materials on Critical Thinking Ability in terms of Science Process Skills. Jurnal Penelitian Pendidikan IPA, 9(1), 42–47. https://doi.org/10.29303/jppipa.v9i1.1994
Islamiah, F., Rusmiati, & Adawiah, R. (2023). Peran citra merek sebagai mediasi pada pengaruh kualitas produk dan harga terhadap keputusan pembelian (Vol. 25). https://doi.org/10.30872/jfor.v25i3.13626
Joan, V. (2022). Produk Kecantikan Tembus Transaksi Rp210 Miliar, Brand Lokal Terfavorit. Compas.
Jumeneng, M., Hermana, C., & Rosmayanti, M. (2023). Jurnal Ekonomi Bisnis Manajemen Prima Volume IV, Nomor II, FAKULTAS EKONOMI UNIVERSITAS PRIMA INDONESIA PENGARUH PERSEPSI KUALITAS DAN HARGA PRODUK BODY LOTION SCARLETT WHITENING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN. 10.34012/jebim.v4i2.3335
Khotimah, H., & Suryadi. (2021). Pengaruh Brand Ambassador, Brand Image, Promotion Dan Service Quality Terhadap Keputusan Pembelian (Pengguna Aplikasi E-commerce Shopee). In Jurnal Manajemen Diversifikasi (Vol. 1, Issue 4).
Kotler, P., & Amstrong, G. (2008). Prinsip-prinsip Pemasaran (A. Maulana, D. Barnadi, & Wibi. Hardani, Eds.; Ed. 12). Jakarta: Erlangga .
Listiana, E., & Faris Fakhri, M. (2021). Kesadaran Lingkungan, Green Marketing Dan Citra Merek Serta Dampaknya Pada Pembelian Mobil LCGC (Studi Empiris Pembelian Mobil LCGC Di Kota Pontianak).
Malini, H. (2021). The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions. KELUWIH: Jurnal Sosial Dan Humaniora, 2(2), 58–68. https://doi.org/10.24123/soshum.v2i2.4698
Mukherjee, D. (2009). Impact of Celebrity Endorsements on Brand Image. http://ssrn.com/abstract=1444814http://ssrn.com/abstract=1444814Electroniccopyavailableat:https://ssrn.com/abstract=1444814Electroniccopyavailableat:https://ssrn.com/abstract=1444814
Muliasari, D. (2019). THE EFFECT OF PRODUCT PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR SAMSUNG BRAND HANDPHONES AMONG STIE AAS SURAKARTA STUDENTS. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 3, 501–506. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Nadila, A. P., & Windasari, N. A. (2022). Analyzing the Influence of Korean Celebrities as Brand Ambassadors toward Customer Loyalty in Indonesia. International Journal of Current Science Research and Review, 05(12). https://doi.org/10.47191/ijcsrr/V5-i12-41
Napitupulu, F. (2019). Pengaruh harga dan kualitas produk terhadap kepuasan pelanggan pada pt. ramayana lestari sentosa. J A, 16(1), 1–9. http://journal.feb.unmul.ac.id/index.php/KINERJA
Nurazhari, L., & Putri, Y. R. (2022). PENGARUH BRAND AMBASSADOR BLACKPINK TERHADAP BRAND IMAGE TOKOPEDIA PERIODE 2021. https://doi.org/10.25299/medium.2022.vol10(1).9244
Pradana, D., & Hudayah, S. (2017). Pengaruh harga kualitas produk dan citra merek brand image terhadap keputusan pembelian motor. 14(1), 16–23. DOI: 10..29208/jsfk.2017.3.2.319
Prasetyo, P. E. (2016). Brand Ambassador dan Pengaruhnya terhadap Keputusan Pembelian yang Dimediasi oleh Citra Merek.
Pratami, R., & Sari, A. (2020). Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale). Mediator: Jurnal Komunikasi, 13(2), 249–262. https://doi.org/10.29313/mediator.v13i2.6090
Purnama, L. W., & Novitasari, D. (2022). BRAND IMAGE PEMEDIASI PENGARUH ADVERTISING DAN BRAND AMBASSADOR IDOL K-POP PADA KEPUTUSAN PEMBELIAN DI TOKOPEDIA. In Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Wiya Wiwaha (Vol. 2, Issue 2).
Qanaah, Abidin, & Nurkinan. (2023). NUSANTARA: Jurnal Ilmu Pengetahuan Sosial HUBUNGAN PENGGUNAAN BRAND AMBASSADOR TWICE TERHADAP MINAT BELI PRODUK SCARLETT PADA REMAJA 1. https://doi.org/10.31604/jips.v10i1.2023.10-17
Rahmawati, H., Supriyono, & Fitriyah, Z. (2022). Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian pada E-commerce Blibli. 7(4). https://doi.org/10.28926/briliant.v7i4
Rangian, M. C., Wenas, R. S., A Lintong, D. C., Rangian, M. C., Wenas, R. S., Ch Lintong, D. A., & Manajemen Fakultas Ekonomi dan Bisnis, J. (2022). THE ANALYSIS OF THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION AND BRAND AMBASSADOR TOWARDS CONSUMER PURCHASE DECISION IN PRODUCT OF MS GLOW SKINCARE IN TOMOHON CITY. 284 Jurnal EMBA, 10(3), 284–294.
S. Fiani, M., & Japarianto, E. (2012). Analisa Pengaruh Food Quality dan Brand Image terhadap Keputusan Pembelian Roti Kecik Toko Roti Ganep’s di Kota Solo.
Schiffman, L. G., & Kanuk, L. L. (2008). Perilaku Konsumen (Ed. 7).
Situmorang, I. L. (2017). Pengaruh Kualitas Produk dan Iklan terhadap Citra Merek dan Keputusan Pembelian Produk Kecantikan Merek Pond’s pada Remaja di Kota Pekanbaru. 4(1).
Sugiyono. (2016). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D (Cet. 23.).
Tjiptono, F., & Chandra, G. (2016). Service, Quality and Satisfaction (Ed. 4). Yogyakarta: Penerbit ANDI.
Wang, F., & Hariandja, S. (2016). THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER PURCHASING DECISION: A CASE OF TOUS LES JOURS IN INDONESIA.
Wang, X., Guo, J., Wu, Y., & Liu, N. (2019). Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews. 30(2), 463–485. https://doi.org/10.1108/INTR-09-2018-0415
Wulandari, C., Ekonomi, F., & Bisnis, D. (2019). SMARTPHONE OPPO F3 DI SAMARINDA.
Ambolau, M. A. P., Kusumawati, A., & Mawardi, M. K. (2015). THE INFLUENCE OF BRAND AWARENESS AND BRAND IMAGE ON PURCHASE DECISION (Study on Aqua Consumers in Administrative Science Faculty Brawijaya University Class of 2013). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 2, Issue 2). https://www.neliti.com/publications/85572/
Ananda, A. N., & Jamiat, N. (2021). PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG NATURE REPUBLIC THE INFLUENCE OF PRODUCT QUALITY ON REPURCHASE INTEREST IN NATURE REPUBLIC.
Anisa, N., & Telagawathi, N. L. W. S. (2022). Peran Citra Merek Memediasi Pengaruh Kualitas Produk terhadap Keputusan Pembelian Milo Activ-Go UHT. Jurnal Manajemen Perhotelan Dan Pariwisata, 5(3). https://doi.org/10.21107/jkim.v1i2.11616
Budianto, Y. P., & Budiatmo, A. (2019). Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian dengan Brand Image sebagai Variabel Mediasi. Diponegoro Journal of Social and Politic, 1–10. http://ejournal-s1.undip.ac.id/index.php/
Evelina, N., Dw, H., Listyorini, S., Administrasi, J., & Fakultas, B. (2012). PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMFLEXI (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus). http://ejournal-s1.undip.ac.id/index.php/
Farrel, M., Mp Pk, S. J., & Farrel, M. (2023). PENGARUH BRAND AMBASSADOR AKTOR KIM SEON HO TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE EVERWHITE DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING. https://doi.org/10.21776/jmppk.2022.01.2.08
Ferdiana Fasha, A., Robi, M. R., & Windasari, S. (2022). DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI: BRAND AMBASSADOR DAN BRAND IMAGE (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1). https://doi.org/10.38035/jmpis.v3i1
Firmansyah, F., & Haryanto, R. (2019). Manajemen Kualitas Jasa.
Frans M., & Royan. (2005). Marketing Celebrities: Selebriti Dalam Iklan Dan Strategi Selebritii Memasarkan Diri Sendiri (Pertama). Jakarta: PT. Elex Media Komputindo.
Fuadi, A. A., Yulius, G. F., & Pangaribuan, C. H. (2023). RELATIONSHIPS BETWEEN KOREAN BRAND AMBASSADOR, PRICE, AND PRODUCT QUALITY TO CUSTOMER PURCHASE DECISION ON LOCAL SKINCARE PRODUCT. In Journal of Strategic Management (Vol. 3, Issue 1).
Gircela, D., & Wati, L. N. (2022). Pengaruh Kualitas Produk Terhadap Citra Merk Dan Dampaknya Terhadap Keputusan Pembelian Konsumen. http://ejournal.stiemj.ac.id/index.php/ekobis9
Hadi Brata, B., Husani, S., & Ali, H. (2017). The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies, 357–374. https://doi.org/10.21276/sjbms
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. In European Business Review (Vol. 26, Issue 2, pp. 106–121). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-10-2013-0128
Hendayana, Y., & Afifah, matul. (2020). TERHADAP MINAT BELANJA ONLINE MELALUI MARKETPLACE TOKOPEDIA. In KINERJA Jurnal Ekonomi dan Bisnis (Vol. 3, Issue 1). https://doi.org/10.34005/kinerja.v3i1.1285
Hien, N. N., Phuong, N. N., van Tran, T., & Thang, L. D. (2020). The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation. Management Science Letters, 10(6), 1205–1212. https://doi.org/10.5267/j.msl.2019.11.038
Indawati, H., Sarwanto, S., & Sukarmin, S. (2023). Effect of Guided Inquiry Models and Open Inquiry of Wave and Sound Vibration Materials on Critical Thinking Ability in terms of Science Process Skills. Jurnal Penelitian Pendidikan IPA, 9(1), 42–47. https://doi.org/10.29303/jppipa.v9i1.1994
Islamiah, F., Rusmiati, & Adawiah, R. (2023). Peran citra merek sebagai mediasi pada pengaruh kualitas produk dan harga terhadap keputusan pembelian (Vol. 25). https://doi.org/10.30872/jfor.v25i3.13626
Joan, V. (2022). Produk Kecantikan Tembus Transaksi Rp210 Miliar, Brand Lokal Terfavorit. Compas.
Jumeneng, M., Hermana, C., & Rosmayanti, M. (2023). Jurnal Ekonomi Bisnis Manajemen Prima Volume IV, Nomor II, FAKULTAS EKONOMI UNIVERSITAS PRIMA INDONESIA PENGARUH PERSEPSI KUALITAS DAN HARGA PRODUK BODY LOTION SCARLETT WHITENING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN. 10.34012/jebim.v4i2.3335
Khotimah, H., & Suryadi. (2021). Pengaruh Brand Ambassador, Brand Image, Promotion Dan Service Quality Terhadap Keputusan Pembelian (Pengguna Aplikasi E-commerce Shopee). In Jurnal Manajemen Diversifikasi (Vol. 1, Issue 4).
Kotler, P., & Amstrong, G. (2008). Prinsip-prinsip Pemasaran (A. Maulana, D. Barnadi, & Wibi. Hardani, Eds.; Ed. 12). Jakarta: Erlangga .
Listiana, E., & Faris Fakhri, M. (2021). Kesadaran Lingkungan, Green Marketing Dan Citra Merek Serta Dampaknya Pada Pembelian Mobil LCGC (Studi Empiris Pembelian Mobil LCGC Di Kota Pontianak).
Malini, H. (2021). The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions. KELUWIH: Jurnal Sosial Dan Humaniora, 2(2), 58–68. https://doi.org/10.24123/soshum.v2i2.4698
Mukherjee, D. (2009). Impact of Celebrity Endorsements on Brand Image. http://ssrn.com/abstract=1444814http://ssrn.com/abstract=1444814Electroniccopyavailableat:https://ssrn.com/abstract=1444814Electroniccopyavailableat:https://ssrn.com/abstract=1444814
Muliasari, D. (2019). THE EFFECT OF PRODUCT PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR SAMSUNG BRAND HANDPHONES AMONG STIE AAS SURAKARTA STUDENTS. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 3, 501–506. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Nadila, A. P., & Windasari, N. A. (2022). Analyzing the Influence of Korean Celebrities as Brand Ambassadors toward Customer Loyalty in Indonesia. International Journal of Current Science Research and Review, 05(12). https://doi.org/10.47191/ijcsrr/V5-i12-41
Napitupulu, F. (2019). Pengaruh harga dan kualitas produk terhadap kepuasan pelanggan pada pt. ramayana lestari sentosa. J A, 16(1), 1–9. http://journal.feb.unmul.ac.id/index.php/KINERJA
Nurazhari, L., & Putri, Y. R. (2022). PENGARUH BRAND AMBASSADOR BLACKPINK TERHADAP BRAND IMAGE TOKOPEDIA PERIODE 2021. https://doi.org/10.25299/medium.2022.vol10(1).9244
Pradana, D., & Hudayah, S. (2017). Pengaruh harga kualitas produk dan citra merek brand image terhadap keputusan pembelian motor. 14(1), 16–23. DOI: 10..29208/jsfk.2017.3.2.319
Prasetyo, P. E. (2016). Brand Ambassador dan Pengaruhnya terhadap Keputusan Pembelian yang Dimediasi oleh Citra Merek.
Pratami, R., & Sari, A. (2020). Korean Celebrity Brand Ambassador as a Strategy to Increase Sales of PT. Shopee Indonesia (Study: “Gfriend” In Shopee 11.11 Big Sale). Mediator: Jurnal Komunikasi, 13(2), 249–262. https://doi.org/10.29313/mediator.v13i2.6090
Purnama, L. W., & Novitasari, D. (2022). BRAND IMAGE PEMEDIASI PENGARUH ADVERTISING DAN BRAND AMBASSADOR IDOL K-POP PADA KEPUTUSAN PEMBELIAN DI TOKOPEDIA. In Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Wiya Wiwaha (Vol. 2, Issue 2).
Qanaah, Abidin, & Nurkinan. (2023). NUSANTARA: Jurnal Ilmu Pengetahuan Sosial HUBUNGAN PENGGUNAAN BRAND AMBASSADOR TWICE TERHADAP MINAT BELI PRODUK SCARLETT PADA REMAJA 1. https://doi.org/10.31604/jips.v10i1.2023.10-17
Rahmawati, H., Supriyono, & Fitriyah, Z. (2022). Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian pada E-commerce Blibli. 7(4). https://doi.org/10.28926/briliant.v7i4
Rangian, M. C., Wenas, R. S., A Lintong, D. C., Rangian, M. C., Wenas, R. S., Ch Lintong, D. A., & Manajemen Fakultas Ekonomi dan Bisnis, J. (2022). THE ANALYSIS OF THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTION AND BRAND AMBASSADOR TOWARDS CONSUMER PURCHASE DECISION IN PRODUCT OF MS GLOW SKINCARE IN TOMOHON CITY. 284 Jurnal EMBA, 10(3), 284–294.
S. Fiani, M., & Japarianto, E. (2012). Analisa Pengaruh Food Quality dan Brand Image terhadap Keputusan Pembelian Roti Kecik Toko Roti Ganep’s di Kota Solo.
Schiffman, L. G., & Kanuk, L. L. (2008). Perilaku Konsumen (Ed. 7).
Situmorang, I. L. (2017). Pengaruh Kualitas Produk dan Iklan terhadap Citra Merek dan Keputusan Pembelian Produk Kecantikan Merek Pond’s pada Remaja di Kota Pekanbaru. 4(1).
Sugiyono. (2016). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D (Cet. 23.).
Tjiptono, F., & Chandra, G. (2016). Service, Quality and Satisfaction (Ed. 4). Yogyakarta: Penerbit ANDI.
Wang, F., & Hariandja, S. (2016). THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER PURCHASING DECISION: A CASE OF TOUS LES JOURS IN INDONESIA.
Wang, X., Guo, J., Wu, Y., & Liu, N. (2019). Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews. 30(2), 463–485. https://doi.org/10.1108/INTR-09-2018-0415
Wulandari, C., Ekonomi, F., & Bisnis, D. (2019). SMARTPHONE OPPO F3 DI SAMARINDA.