Do informative value and entertainment value in tiktok influence purchase decision on somethinc products
##plugins.themes.academic_pro.article.sidebar##
Published
Dec 11, 2023
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
The development of the digital era has an impact on many areas, including product marketing. One way to market products in the digital era is to use social media as a marketing method to promote products. The high social media use by the general public is an excellent opportunity for business people to expand their market reach. And without any restrictions. One of the products widely promoted via social media is beauty products, which are currently increasingly competitive. Therefore, the right product marketing strategy must be implemented to attract consumer attention through social media. This research aims to determine the impact of informative value, entertainment value, and trust in brand posts on purchase decisions for Somethinc products. The questionnaire used in the data collection process had 225 participants. The sampling technique used was purposive sampling using Structural Equation Modeling (SEM) and AMOS statistical tools. These findings show that informative value and entertainment value have a positive and significant influence on trust in brand posts, and trust in brand posts also has a positive and significant influence on purchase decisions. Trust in brand posts mediates between informative value and entertainment value and purchase decisions
##plugins.themes.academic_pro.article.details##
How to Cite
Marisca, T. E., Azazi, A., Purmono, B. B., Fauzan, R., & Yakin, I. (2023). Do informative value and entertainment value in tiktok influence purchase decision on somethinc products. Enrichment : Journal of Management, 13(5), 2804-2819. https://doi.org/10.35335/enrichment.v13i5.1686
References
Abbas Naqvi, M. H., Jiang, Y., Miao, M., & Naqvi, M. H. (2020). The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1723825
Ahmed, I. A., Mikail, M. A., Zamakshshari, N., & Abdullah, A. S. H. (2020). Natural anti-aging skincare: role and potential. Biogerontology, 21(3), 293–310. https://doi.org/10.1007/s10522-020-09865-z
Bigné, E., Ruiz-Mafé, C., & Badenes-Rocha, A. (2023). The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study. Journal of Business Research, 157(January). https://doi.org/10.1016/j.jbusres.2022.113628
Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers. Journal of Interactive Advertising, 20(2), 111–118. https://doi.org/10.1080/15252019.2020.1763873
Bui, T. T., Tran, Q. T., Alang, T., & Le, T. D. (2023). Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2225835
Buzeta, Christian, N. D. (2020). Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs). https://doi.org/GUBGMHVpwcTsPFvNNVdG5DKtpv6UwksAfzw5aULcGzgG
Chatterjee, S., Kar, A. K., & Dwivedi, Y. K. (2022). Intention to Use IoT by Aged Indian Consumers. Journal of Computer Information Systems, 62(4), 655–666. https://doi.org/10.1080/08874417.2021.1873080
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(November 2018), 22–32. https://doi.org/10.1016/j.techfore.2018.11.025
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Chhonker, M. S., Verma, D., Kar, A. K., & Grover, P. (2018). m-commerce technology adoption: Thematic and citation analysis of scholarly research during (2008-2017). Bottom Line, 31(3–4), 208–233. https://doi.org/10.1108/BL-04-2018-0020
Compas. (2022). No Title. https://compas.co.id/article/top-5-brand-perawatan-wajah/
Grover, P., Kar, A. K., & Janssen, M. (2019). Diffusion of blockchain technology: Insights from academic literature and social media analytics. Journal of Enterprise Information Management, 32(5), 735–757. https://doi.org/10.1108/JEIM-06-2018-0132
Gunawan, A. V., Linawati, L., Pranandito, D., & Kartono, R. (2019). The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21–29. https://doi.org/10.21512/bbr.v10i1.5379
Ha, Y., Park, K., Kim, S. J., Joo, J., & Cha, M. (2020). Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning. Journal of Advertising, 50(1), 52–62. https://doi.org/10.1080/00913367.2020.1843091
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102. https://doi.org/10.1016/j.jjimei.2022.100102
Huang, L., Clarke, A., Heldsinger, N., & Tian, W. (2019). The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. Journal of Marketing Analytics, 7(2), 64–75. https://doi.org/10.1057/s41270-019-00053-8
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828. https://doi.org/10.1016/j.dib.2018.11.024
Irshad, M., Ahmad, M. S., & Malik, O. F. (2020). Understanding consumers’ trust in social media marketing environment. International Journal of Retail and Distribution Management, 48(11), 1195–1212. https://doi.org/10.1108/IJRDM-07-2019-0225
Ismalia, S. (2022). Lady Boss: Irene Ursula, Sosok di Balik “Somethinc” Skincare Lokal Yang Bikin Glowing. https://www.fimela.com/lifestyle/read/4638984/lady-boss-irene-ursula-sosok-di-balik-somethinc-skincare-lokal-yang-bikin-glowing
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065. https://doi.org/10.1016/j.jjimei.2022.100065
Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business and Management, 6(1), 1–22. https://doi.org/10.1080/23311975.2019.1698793
Kitsios, F., Mitsopoulou, E., Moustaka, E., & Kamariotou, M. (2022). User-Generated Content behavior and digital tourism services: A SEM-neural network model for information trust in social networking sites. International Journal of Information Management Data Insights, 2(1), 100056. https://doi.org/10.1016/j.jjimei.2021.100056
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360–373. https://doi.org/10.1016/j.ijinfomgt.2016.01.001
Linda D. Hollebeek, K. M. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. https://journals.sagepub.com/doi/abs/10.1016/j.intmar.2018.07.003
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Maharani, N. D., Puspaningrum, A., & Isharina, I. K. (2023). The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation. Journal of Business and Management Review, 4(4), 254–269. https://doi.org/10.47153/jbmr44.6672023
Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 36(17–18), 1805–1831. https://doi.org/10.1080/0267257X.2020.1806906
Mbete, G. S., & Tanamal, R. (2020). Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100. https://doi.org/1. Jurnal Informatika Universitas Pamulang, 5(2), 100.
Mohd Thas Thaker, H., Khaliq, A., Ah Mand, A., Iqbal Hussain, H., Mohd Thas Thaker, M. A. Bin, & Allah Pitchay, A. Bin. (2021). Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach. Journal of Islamic Marketing, 12(1), 145–165. https://doi.org/10.1108/JIMA-05-2019-0095
Monica, C. (2020). Mengenal Koleksi Skin Care dari Brand Lokal Somethinc, Mulai Essence hingga Serum! https://journal.sociolla.com/beauty/produk-skin-care-somethinc
Mustafi, M. A. A., & Hosain, M. S. (2020). The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value. Journal of Contemporary Marketing Science, 3(3), 385–410. https://doi.org/10.1108/jcmars-05-2020-0024
Neumann-Böhme, S., Varghese, N. E., Sabat, I., Barros, P. P., Brouwer, W., van Exel, J., Schreyögg, J., & Stargardt, T. (2020). Once we have it, will we use it? A European survey on willingness to be vaccinated against COVID-19. European Journal of Health Economics, 21(7), 977–982. https://doi.org/10.1007/s10198-020-01208-6
Oghazi, P., Karlsson, S., Hellström, D., & Hjort, K. (2018). Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. Journal of Retailing and Consumer Services, 41(September 2017), 190–200. https://doi.org/10.1016/j.jretconser.2017.12.007
Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28(4), 300–309. https://doi.org/10.1016/j.ausmj.2020.08.004
Pertierra, A. C. (2021). Entertainment publics in the Philippines. Media International Australia, 179(1), 66–79. https://doi.org/10.1177/1329878X20985960
Philip Kotler, Veronica Wong, John Saunders, G. A. (2014). Principles of Marketing. In Marketing (pp. 83–209). http://library.wbi.ac.id/repository/212.pdf
Pintar, K. (2023). Mengenal Irene Ursula, Pebisnis Muda Pemilik Brand Skincare Somethinc! https://kasirpintar.co.id/solusi/detail/mengenal-irene-ursula-pebisnis-muda-pemilik-brand-skincare-somethinc#:~:text=Sosok di Balik Berdirinya Somethinc&text=Setiap tahun%2C gaya dan konsep,yang saat ini sedang populer.
Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729
Pratama, E., Heriyadi, B. B. P., Rustam, M., & lrfani Hendri, M. (2023). Social Media Marketing on Purchase Decision: Intervening Effects of Brand Awareness in Hush Puppies Indonesia. Academia.Edu, 37–46. https://www.academia.edu/download/97509309/37_46.pdf
Purmono, B. B. (2023). turnitin _ The Role of Shopee Viral Marketing Strategies in Predicting Customer Trust and Purchase Decision.
Putri, A. (2019). Intip Koleksi Makeup & Skincare Halal dari Somethinc, Brand Lokal Terbaru yang Terinspirasi dari Milenial. https://beautybeat.id/brand-somethinc/
Putri Balaw, P. Y., & Susan, M. (2022). the Effect of Brand Image and Brand Trust on Brand Loyalty in Persib Bandung Football Club. Jurnal Riset Bisnis Dan Manajemen, 15(2), 99–102. https://doi.org/10.23969/jrbm.v15i2.3984
Riyanto, A. D. (2023). Indonesian Digital Report 2023. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/
Rizaty, M. A. (2023). Data Pengguna Tiktok. https://dataindonesia.id/internet/detail/per-april-2023-pengguna-tiktok-indonesia-terbanyak-kedua-dunia
Saheb, T., Amini, B., & Alamdari, F. K. (2021). Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping.
Salem, M. Z. (2018). Effects of perfume packaging on Basque female consumers purchase decision in Spain. Management Decision, 56(8), 1748–1768. https://doi.org/10.1108/MD-04-2017-0363
Sánchez-Fernández, R., & Jiménez-Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
Sharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021). Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Computers in Human Behavior, 124(June), 106919. https://doi.org/10.1016/j.chb.2021.106919
Tran, A., Rosales, R., & Copes, L. (2020). Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem. SAGE Open, 10(2). https://doi.org/10.1177/2158244020933591
Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value. International Journal of Advertising, 33(2), 271–294. https://doi.org/10.2501/ija-33-2-271-294
Visza Adha, H., & Utami, W. (2021). The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty. Journal of Business and Management Review, 2(12), 861–871. https://doi.org/10.47153/jbmr212.2962021
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The role of customization, brand trust, and privacy concerns in advergaming. International Journal of Advertising, 36(1), 60–81. https://doi.org/10.1080/02650487.2016.1186951
Wu, R., Wang, G., & Yan, L. (2020). The effects of online store informativeness and entertainment on consumers’ approach behaviors: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 32(6), 1327–1342. https://doi.org/10.1108/APJML-03-2019-0182
Yusuf Bilgin, K. Ö. (2022). Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention. https://doi.org/https://doi.org/10.1007/s11266-021-00426-7
Zakawali, G. (2022). No Title. https://store.sirclo.com/blog/bisnis-somethinc-yang-makin-glowing/#:~:text=Kini%2C Somethinc telah memiliki banyak,terdaftar BPOM dan bersertifikasi halal
Ahmed, I. A., Mikail, M. A., Zamakshshari, N., & Abdullah, A. S. H. (2020). Natural anti-aging skincare: role and potential. Biogerontology, 21(3), 293–310. https://doi.org/10.1007/s10522-020-09865-z
Bigné, E., Ruiz-Mafé, C., & Badenes-Rocha, A. (2023). The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study. Journal of Business Research, 157(January). https://doi.org/10.1016/j.jbusres.2022.113628
Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers. Journal of Interactive Advertising, 20(2), 111–118. https://doi.org/10.1080/15252019.2020.1763873
Bui, T. T., Tran, Q. T., Alang, T., & Le, T. D. (2023). Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2225835
Buzeta, Christian, N. D. (2020). Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs). https://doi.org/GUBGMHVpwcTsPFvNNVdG5DKtpv6UwksAfzw5aULcGzgG
Chatterjee, S., Kar, A. K., & Dwivedi, Y. K. (2022). Intention to Use IoT by Aged Indian Consumers. Journal of Computer Information Systems, 62(4), 655–666. https://doi.org/10.1080/08874417.2021.1873080
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140(November 2018), 22–32. https://doi.org/10.1016/j.techfore.2018.11.025
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720. https://doi.org/10.1108/APJML-04-2019-0262
Chhonker, M. S., Verma, D., Kar, A. K., & Grover, P. (2018). m-commerce technology adoption: Thematic and citation analysis of scholarly research during (2008-2017). Bottom Line, 31(3–4), 208–233. https://doi.org/10.1108/BL-04-2018-0020
Compas. (2022). No Title. https://compas.co.id/article/top-5-brand-perawatan-wajah/
Grover, P., Kar, A. K., & Janssen, M. (2019). Diffusion of blockchain technology: Insights from academic literature and social media analytics. Journal of Enterprise Information Management, 32(5), 735–757. https://doi.org/10.1108/JEIM-06-2018-0132
Gunawan, A. V., Linawati, L., Pranandito, D., & Kartono, R. (2019). The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21–29. https://doi.org/10.21512/bbr.v10i1.5379
Ha, Y., Park, K., Kim, S. J., Joo, J., & Cha, M. (2020). Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning. Journal of Advertising, 50(1), 52–62. https://doi.org/10.1080/00913367.2020.1843091
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
Hanaysha, J. R. (2022). Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights, 2(2), 100102. https://doi.org/10.1016/j.jjimei.2022.100102
Huang, L., Clarke, A., Heldsinger, N., & Tian, W. (2019). The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter. Journal of Marketing Analytics, 7(2), 64–75. https://doi.org/10.1057/s41270-019-00053-8
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828. https://doi.org/10.1016/j.dib.2018.11.024
Irshad, M., Ahmad, M. S., & Malik, O. F. (2020). Understanding consumers’ trust in social media marketing environment. International Journal of Retail and Distribution Management, 48(11), 1195–1212. https://doi.org/10.1108/IJRDM-07-2019-0225
Ismalia, S. (2022). Lady Boss: Irene Ursula, Sosok di Balik “Somethinc” Skincare Lokal Yang Bikin Glowing. https://www.fimela.com/lifestyle/read/4638984/lady-boss-irene-ursula-sosok-di-balik-somethinc-skincare-lokal-yang-bikin-glowing
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065. https://doi.org/10.1016/j.jjimei.2022.100065
Jayasingh, S. (2019). Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business and Management, 6(1), 1–22. https://doi.org/10.1080/23311975.2019.1698793
Kitsios, F., Mitsopoulou, E., Moustaka, E., & Kamariotou, M. (2022). User-Generated Content behavior and digital tourism services: A SEM-neural network model for information trust in social networking sites. International Journal of Information Management Data Insights, 2(1), 100056. https://doi.org/10.1016/j.jjimei.2021.100056
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360–373. https://doi.org/10.1016/j.ijinfomgt.2016.01.001
Linda D. Hollebeek, K. M. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. https://journals.sagepub.com/doi/abs/10.1016/j.intmar.2018.07.003
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Maharani, N. D., Puspaningrum, A., & Isharina, I. K. (2023). The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation. Journal of Business and Management Review, 4(4), 254–269. https://doi.org/10.47153/jbmr44.6672023
Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 36(17–18), 1805–1831. https://doi.org/10.1080/0267257X.2020.1806906
Mbete, G. S., & Tanamal, R. (2020). Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100. https://doi.org/1. Jurnal Informatika Universitas Pamulang, 5(2), 100.
Mohd Thas Thaker, H., Khaliq, A., Ah Mand, A., Iqbal Hussain, H., Mohd Thas Thaker, M. A. Bin, & Allah Pitchay, A. Bin. (2021). Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach. Journal of Islamic Marketing, 12(1), 145–165. https://doi.org/10.1108/JIMA-05-2019-0095
Monica, C. (2020). Mengenal Koleksi Skin Care dari Brand Lokal Somethinc, Mulai Essence hingga Serum! https://journal.sociolla.com/beauty/produk-skin-care-somethinc
Mustafi, M. A. A., & Hosain, M. S. (2020). The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value. Journal of Contemporary Marketing Science, 3(3), 385–410. https://doi.org/10.1108/jcmars-05-2020-0024
Neumann-Böhme, S., Varghese, N. E., Sabat, I., Barros, P. P., Brouwer, W., van Exel, J., Schreyögg, J., & Stargardt, T. (2020). Once we have it, will we use it? A European survey on willingness to be vaccinated against COVID-19. European Journal of Health Economics, 21(7), 977–982. https://doi.org/10.1007/s10198-020-01208-6
Oghazi, P., Karlsson, S., Hellström, D., & Hjort, K. (2018). Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. Journal of Retailing and Consumer Services, 41(September 2017), 190–200. https://doi.org/10.1016/j.jretconser.2017.12.007
Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28(4), 300–309. https://doi.org/10.1016/j.ausmj.2020.08.004
Pertierra, A. C. (2021). Entertainment publics in the Philippines. Media International Australia, 179(1), 66–79. https://doi.org/10.1177/1329878X20985960
Philip Kotler, Veronica Wong, John Saunders, G. A. (2014). Principles of Marketing. In Marketing (pp. 83–209). http://library.wbi.ac.id/repository/212.pdf
Pintar, K. (2023). Mengenal Irene Ursula, Pebisnis Muda Pemilik Brand Skincare Somethinc! https://kasirpintar.co.id/solusi/detail/mengenal-irene-ursula-pebisnis-muda-pemilik-brand-skincare-somethinc#:~:text=Sosok di Balik Berdirinya Somethinc&text=Setiap tahun%2C gaya dan konsep,yang saat ini sedang populer.
Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729
Pratama, E., Heriyadi, B. B. P., Rustam, M., & lrfani Hendri, M. (2023). Social Media Marketing on Purchase Decision: Intervening Effects of Brand Awareness in Hush Puppies Indonesia. Academia.Edu, 37–46. https://www.academia.edu/download/97509309/37_46.pdf
Purmono, B. B. (2023). turnitin _ The Role of Shopee Viral Marketing Strategies in Predicting Customer Trust and Purchase Decision.
Putri, A. (2019). Intip Koleksi Makeup & Skincare Halal dari Somethinc, Brand Lokal Terbaru yang Terinspirasi dari Milenial. https://beautybeat.id/brand-somethinc/
Putri Balaw, P. Y., & Susan, M. (2022). the Effect of Brand Image and Brand Trust on Brand Loyalty in Persib Bandung Football Club. Jurnal Riset Bisnis Dan Manajemen, 15(2), 99–102. https://doi.org/10.23969/jrbm.v15i2.3984
Riyanto, A. D. (2023). Indonesian Digital Report 2023. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/
Rizaty, M. A. (2023). Data Pengguna Tiktok. https://dataindonesia.id/internet/detail/per-april-2023-pengguna-tiktok-indonesia-terbanyak-kedua-dunia
Saheb, T., Amini, B., & Alamdari, F. K. (2021). Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping.
Salem, M. Z. (2018). Effects of perfume packaging on Basque female consumers purchase decision in Spain. Management Decision, 56(8), 1748–1768. https://doi.org/10.1108/MD-04-2017-0363
Sánchez-Fernández, R., & Jiménez-Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
Sharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021). Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Computers in Human Behavior, 124(June), 106919. https://doi.org/10.1016/j.chb.2021.106919
Tran, A., Rosales, R., & Copes, L. (2020). Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem. SAGE Open, 10(2). https://doi.org/10.1177/2158244020933591
Van-Tien Dao, W., Nhat Hanh Le, A., Ming-Sung Cheng, J., & Chao Chen, D. (2014). Social media advertising value. International Journal of Advertising, 33(2), 271–294. https://doi.org/10.2501/ija-33-2-271-294
Visza Adha, H., & Utami, W. (2021). The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty. Journal of Business and Management Review, 2(12), 861–871. https://doi.org/10.47153/jbmr212.2962021
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The role of customization, brand trust, and privacy concerns in advergaming. International Journal of Advertising, 36(1), 60–81. https://doi.org/10.1080/02650487.2016.1186951
Wu, R., Wang, G., & Yan, L. (2020). The effects of online store informativeness and entertainment on consumers’ approach behaviors: Empirical evidence from China. Asia Pacific Journal of Marketing and Logistics, 32(6), 1327–1342. https://doi.org/10.1108/APJML-03-2019-0182
Yusuf Bilgin, K. Ö. (2022). Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention. https://doi.org/https://doi.org/10.1007/s11266-021-00426-7
Zakawali, G. (2022). No Title. https://store.sirclo.com/blog/bisnis-somethinc-yang-makin-glowing/#:~:text=Kini%2C Somethinc telah memiliki banyak,terdaftar BPOM dan bersertifikasi halal