Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia
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Dec 14, 2023
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Abstract
Waste that accumulates and is not recycled can have a negative impact on the environment, people's lives and health. This has made some people more selective in choosing and buying everyday products, and many are starting to switch to using environmentally friendly and sustainable products. This change is an opportunity for companies to make products that use environmentally friendly production raw materials and are safe for health. This research will examine how eco-innovation (eco-process, eco-product, and eco-organizational) can influence sustainable business performance with market turbulence as a moderating variable for Tupperware products in Indonesia. This research involved 211 people from various regions in Indonesia who were collected online using purposive sampling techniques via questionnaires. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results show that eco-process innovation, eco-product innovation and eco-organizational innovation positively and significantly affect sustainable business performance. Meanwhile, market turbulence as a moderator negatively and significantly influences sustainable business performance.
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How to Cite
Miranda, F., Ramadania, R., Pebrianti, W., Rosnani, T., & Syahbandi, S. (2023). Eco-innovation and sustainable business performance: The moderating effect of market turbulence on tupperware in Indonesia. Enrichment : Journal of Management, 13(5), 3024-3038. https://doi.org/10.35335/enrichment.v13i5.1739
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He, F., Miao, X., Wong, C. W. Y., & Lee, S. (2018). Contemporary corporate eco-innovation research: A systematic review. Journal of Cleaner Production, 174, 502–526. https://doi.org/10.1016/j.jclepro.2017.10.314
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Irfanita, M. Y., Listiana, E., & Juniwati. (2021). The Effect of Environmental Awareness, Green Product Knowledge and Product Quality on Trust and The Impact on Purchasing Decisions (Study on Tupperware Product Consumers in Pontianak). Equator Journal of Management and Entrepreneurship (EJME), 9(3). https://doi.org/10.26418/ejme.v9i3.49216
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Kuo, F.-I., Fang, W.-T., & LePage, B. A. (2022). Proactive environmental strategies in the hotel industry: eco-innovation, green competitive advantage, and green core competence. Journal of Sustainable Tourism, 30(6), 1240–1261. https://doi.org/10.1080/09669582.2021.1931254
Liao, Z. (2018). Corporate culture, environmental innovation and financial performance. Business Strategy and the Environment, 27(8), 1368–1375. https://doi.org/10.1002/bse.2186
Lindley, S., Pauleit, S., Yeshitela, K., Cilliers, S., & Shackleton, C. (2018). Rethinking urban green infrastructure and ecosystem services from the perspective of sub-Saharan African cities. Landscape and Urban Planning, 180, 328–338. https://doi.org/10.1016/j.landurbplan.2018.08.016
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Low, G. S., & Mohr, J. J. (2001). Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity. Journal of the Academy of Marketing Science, 29(1), 70–88. https://doi.org/10.1177/0092070301291005
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Mat Dahan, S., & Yusof, S. M. (2019). Review and proposed eco-process innovation performance framework. International Journal of Sustainable Engineering, 13(2), 123–139. https://doi.org/10.1080/19397038.2019.1644387
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