The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Tokopedia Consumers in Padang City)
##plugins.themes.academic_pro.article.sidebar##
Published
Oct 18, 2022
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
This study aims to analyze the effect of perceived risk and perceived usefulness on purchase intention with customer attitude as a mediating variable(Survey OnTokopedia consumers in the city of Padang). The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 170 consumers who shop online at Tokopedia in the city of Padang. The sampling technique is purposive sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived risk had no significant effect on purchase intention. Perceived usefulness has no significant effect on purchase intention. Perceived risk has no significant effect on customer attitude. Perceived usefulness has a significant effect on customer attitude. Customer attitude has a significant effect on purchase intention. Perceived risk has no significant effect on purchase intention mediated by customer attitude. Perceived usefulness has a significant effect on purchase intention mediated by customer attitude.
##plugins.themes.academic_pro.article.details##
How to Cite
Abdul Hadi, M., Eri Besra, & Verinita. (2022). The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Tokopedia Consumers in Padang City). Enrichment : Journal of Management, 12(4), 2918-2930. https://doi.org/10.35335/enrichment.v12i4.754
References
Agag, G., & El-Masry, AA (2016). Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, 52–67. https://doi.org/10.1016/j.ijhm.2016.01.007
Amaro, S., & Duarte, P. (2015). An integrative model of consumers' intentions to purchase online travel. Tourism Management, 46, 64–79. https://doi.org/10.1016/j.tourman.2014.06.006
Annur, CM (2020). Tokopedia Prepares Four Steps to Welcome the New Normal in the Midst of a Pandemic. Https://Katadata.Co.Id/Ameidyonasution/Digital/5ee0d2cb606e8/Tokopedia-Siapan-Empat-Jurus-Sambut-Normal-Baru-Di-Ttengah-Pandemi.
Bangun, CS, & Handra, T. (2021). How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior. Aptisi Transactions on Management (ATM), 5(2), 169–179. https://doi.org/10.33050/atm.v5i2.1594
Davis, FD (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.5962/bhl.title.33621
Ghozali, I. (2014). Structural Equation Modeling Alternative Method With Partial Least Square PLS Equipped with Smartpls 3.00 Xistat 2014 and WarpPLS 4.0 software. (4th Edition). Semarang: Publishing Agency Diponegoro University Semarang.
Hair, JF, Black, WC, Babin, BJ, & Anderson, RE (2010). Multivariate Data Analysis: A Global Perspective (7th edition). New Jersey: Pearson Prentice Hall.
Hoque, MZ, & Alam, MN (2018). What determines the purchase intention of liquid milk during a food security crisis? The role of perceived trust, knowledge, and risk. Sustainability (Switzerland), 10(10), 1–22. https://doi.org/10.3390/su10103722
Juniwati. (2014). Influence of Perceived Usefulness, Ease of Use, Risk on Attitude and Intention to Shop Online. European Journal of Business and Management, 6(27), 218–229.
Juniwati, J. (2015). The Influence of Perceived Ease of Use, Enjoyment and Trust on Repurchase Intention with Customer Satisfaction as Intervening on Online Shopping (Study of Tanjungpura University Students, Pontianak). Journal of Business Economics and Entrepreneurship, 4(1), 140. https://doi.org/10.26418/jebik.v4i1.11465
Mulyawan, A. (2020). Online Transactions Get Stronger in the Pandemic Period, Beware of Fraud in the Name of OneKlik! Https://Money.Kompas.Com/Read/2020/11/23/100100026/Transaksi-Online-Makin-Getol-Di-Masa-Pandemi-Awas-Penipuan-Mentasnamakan.
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, JR (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
Pertiwi, WK (2020). The Covid-19 Pandemic Changes Indonesian Shopping Behavior. Https://Tekno.Kompas.Com/Read/2020/12/03/16100097/Pandemi-Covid-19-Ubah-Perilaku-Belanja-Orang-Indonesia.
Rachmawati, IK, Bukhori, M., Nuryanti, F., Marta, D., & Hidayatullah, S. (2020). The Effect Of Perceived Usefulness And Perceived Ease Of Use On Online Buying Interest Is Through The Attitude Of Using Social Media. International Conference of Graduate Schools on Sustainability (ICGSS).
Ramialis, AF, & Besra, E. (2021). The Influence of Website Quality and Website Brand on Online Purchase Interest with Trust as a Mediation Variable (Survey of City Shopee Consumers…. JRB-Jurnal Business Research, 4(2), 209–221. Retrieved from http://journal.univpancasila.ac. id/index.php/jrb/article/view/1964
Renny, Guritno, S., & Siringoringo, H. (2013). Perceived Usefulness , Ease of use , and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase. Procedia - Social and Behavioral Sciences, 81, 212–216. https://doi.org/10.1016/j.sbspro.2013.06.415
Sekaran, U., & Bougie, R. (2016). Research Methods for Business : A Skill-Building Approach (Seventh ed). United Kingdom: John Wiley & Sons.
Sharma, S., Singh, G., & Pratt, S. (2021). Modeling the Multi-dimensional Facets of Perceived Risk in Purchasing Travel Online: A Generational Analysis. Journal of Quality Assurance in Hospitality and Tourism, 00(00), 1–29. https://doi.org/10.1080/1528008X.2021.1891597
Sutanti, D. (2020). Fraud with Phishing Mode on Tokopedia, Refunds Lost Hijacked. Https://Mediakonsumen.Com/2020/10/19/Surat-Reader/Penipuan-With-Modus-Phishing-Di-Tokopedia-Dana-Refund-Raib-Dibajak.
Tseng, W.-Y., Chiu, W., & Leng, HK (2020). A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies. https://doi.org/10.1108/jabes-02-2020-0011
Ulty. (2021). Tokopedia's Strengths and Weaknesses. Https://Lancangkuning.Com/Post/30253/Kehargaan-Dan-Kekurangan-Tokopedia.Html.
Yulianto, Edy, Astuti, S., Endang, Suyadi, Imam, … Hamidah. (2014). The Effect of Online Service Quality towad Perceived Risk, Customer Attitudes, Relationship Quality, Online Purchase Intention, E-Loyalty, and Purchasing Behavior. European Journal of Business and Management, 6(22), 89–97.
Amaro, S., & Duarte, P. (2015). An integrative model of consumers' intentions to purchase online travel. Tourism Management, 46, 64–79. https://doi.org/10.1016/j.tourman.2014.06.006
Annur, CM (2020). Tokopedia Prepares Four Steps to Welcome the New Normal in the Midst of a Pandemic. Https://Katadata.Co.Id/Ameidyonasution/Digital/5ee0d2cb606e8/Tokopedia-Siapan-Empat-Jurus-Sambut-Normal-Baru-Di-Ttengah-Pandemi.
Bangun, CS, & Handra, T. (2021). How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior. Aptisi Transactions on Management (ATM), 5(2), 169–179. https://doi.org/10.33050/atm.v5i2.1594
Davis, FD (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.5962/bhl.title.33621
Ghozali, I. (2014). Structural Equation Modeling Alternative Method With Partial Least Square PLS Equipped with Smartpls 3.00 Xistat 2014 and WarpPLS 4.0 software. (4th Edition). Semarang: Publishing Agency Diponegoro University Semarang.
Hair, JF, Black, WC, Babin, BJ, & Anderson, RE (2010). Multivariate Data Analysis: A Global Perspective (7th edition). New Jersey: Pearson Prentice Hall.
Hoque, MZ, & Alam, MN (2018). What determines the purchase intention of liquid milk during a food security crisis? The role of perceived trust, knowledge, and risk. Sustainability (Switzerland), 10(10), 1–22. https://doi.org/10.3390/su10103722
Juniwati. (2014). Influence of Perceived Usefulness, Ease of Use, Risk on Attitude and Intention to Shop Online. European Journal of Business and Management, 6(27), 218–229.
Juniwati, J. (2015). The Influence of Perceived Ease of Use, Enjoyment and Trust on Repurchase Intention with Customer Satisfaction as Intervening on Online Shopping (Study of Tanjungpura University Students, Pontianak). Journal of Business Economics and Entrepreneurship, 4(1), 140. https://doi.org/10.26418/jebik.v4i1.11465
Mulyawan, A. (2020). Online Transactions Get Stronger in the Pandemic Period, Beware of Fraud in the Name of OneKlik! Https://Money.Kompas.Com/Read/2020/11/23/100100026/Transaksi-Online-Makin-Getol-Di-Masa-Pandemi-Awas-Penipuan-Mentasnamakan.
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, JR (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
Pertiwi, WK (2020). The Covid-19 Pandemic Changes Indonesian Shopping Behavior. Https://Tekno.Kompas.Com/Read/2020/12/03/16100097/Pandemi-Covid-19-Ubah-Perilaku-Belanja-Orang-Indonesia.
Rachmawati, IK, Bukhori, M., Nuryanti, F., Marta, D., & Hidayatullah, S. (2020). The Effect Of Perceived Usefulness And Perceived Ease Of Use On Online Buying Interest Is Through The Attitude Of Using Social Media. International Conference of Graduate Schools on Sustainability (ICGSS).
Ramialis, AF, & Besra, E. (2021). The Influence of Website Quality and Website Brand on Online Purchase Interest with Trust as a Mediation Variable (Survey of City Shopee Consumers…. JRB-Jurnal Business Research, 4(2), 209–221. Retrieved from http://journal.univpancasila.ac. id/index.php/jrb/article/view/1964
Renny, Guritno, S., & Siringoringo, H. (2013). Perceived Usefulness , Ease of use , and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase. Procedia - Social and Behavioral Sciences, 81, 212–216. https://doi.org/10.1016/j.sbspro.2013.06.415
Sekaran, U., & Bougie, R. (2016). Research Methods for Business : A Skill-Building Approach (Seventh ed). United Kingdom: John Wiley & Sons.
Sharma, S., Singh, G., & Pratt, S. (2021). Modeling the Multi-dimensional Facets of Perceived Risk in Purchasing Travel Online: A Generational Analysis. Journal of Quality Assurance in Hospitality and Tourism, 00(00), 1–29. https://doi.org/10.1080/1528008X.2021.1891597
Sutanti, D. (2020). Fraud with Phishing Mode on Tokopedia, Refunds Lost Hijacked. Https://Mediakonsumen.Com/2020/10/19/Surat-Reader/Penipuan-With-Modus-Phishing-Di-Tokopedia-Dana-Refund-Raib-Dibajak.
Tseng, W.-Y., Chiu, W., & Leng, HK (2020). A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies. https://doi.org/10.1108/jabes-02-2020-0011
Ulty. (2021). Tokopedia's Strengths and Weaknesses. Https://Lancangkuning.Com/Post/30253/Kehargaan-Dan-Kekurangan-Tokopedia.Html.
Yulianto, Edy, Astuti, S., Endang, Suyadi, Imam, … Hamidah. (2014). The Effect of Online Service Quality towad Perceived Risk, Customer Attitudes, Relationship Quality, Online Purchase Intention, E-Loyalty, and Purchasing Behavior. European Journal of Business and Management, 6(22), 89–97.