Mustikasari, Suhardi M. Anwar, Andi Rizkiyah Hasbi. The effect of viral marketing,promotions and flash sales on the purchase intention online shopping z generation in marketplace tiktok shop. enrichment [Internet]. 2023Feb.28 [cited 2026Apr.26];12(6):4841-8. Available from: https://www.enrichment.iocspublisher.org/index.php/enrichment/article/view/1058