Saputra, Aldi Tri, and Widi Astuti. “Brand Awareness As a Mediator Between Influencer Marketing and Purchase Decisions on Tiktok”. Enrichment : Journal of Management 16, no. 4 (October 14, 2026): 183-192. Accessed November 1, 2026. https://www.enrichment.iocspublisher.org/index.php/enrichment/article/view/2538.