purnando, H., and S. Saparso. “The Influence of Digital Promotion and Brand Image on Customer Purchasing Interest Mediated by Consumer Satisfaction (case Study of Mobilku WOM Finance Product, Lubuk Linggau Branch)”. Enrichment : Journal of Management, Vol. 15, no. 4, Oct. 2025, pp. 400-9, doi:10.35335/enrichment.v15i4.2370.