Mustikasari, Suhardi M. Anwar, and Andi Rizkiyah Hasbi. “The Effect of Viral marketing,promotions and Flash Sales on the Purchase Intention Online Shopping Z Generation in Marketplace Tiktok Shop”. Enrichment : Journal of Management, Vol. 12, no. 6, Feb. 2023, pp. 4841-8, doi:10.35335/enrichment.v12i6.1058.