Abin, David G., Deske W. Mandagi, and Lefrand. S Pasuhuk. 2022. “Influence of Brand Image on Customer Attitude, Intention to Purchase and Satisfaction: The Case of Start-Up Brand Pomie Bakery”. Enrichment : Journal of Management 12 (5), 3907-17. https://doi.org/10.35335/enrichment.v12i6.960.