Do attraction, accesibility, amenities and ancillary for interest visiting of visitor? the role of customers satisfaction
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Abstract
This study aims to determine the effect of attractiveness, accessibility, amenities and ancillaries on visit interest through customer satisfaction and add experience for researchers in applying research variables. This research employs a quantitative methodology. Using a purposive sample technique, the population and sample for this study consisted of 33 visitors to Kampung Tani, Jamsaren, Kediri City, who came between July and August of 2023. According to the study's findings, factors like attraction, accessibility, amenities, and ancillary services had no discernible positive impact on tourists' desire to visit. Visitor satisfaction is not directly and significantly positively impacted by the factors of attraction, accessibility, and amenities. On visitor satisfaction, however, the ancillary variable has a direct and noteworthy positive impact. The impact of the attraction, accessibility, and amenities cannot be mitigated by the positive, negligible variable of visitor satisfaction. The positive, insignificant variable of visitor satisfaction cannot mediate the influence of the attraction, accessibility, amenities and ancillary variables indirectly on the variable of interest in visiting Kampung Tani, Jamsaren, Kediri City.
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References
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Becker, J.-M., Ringle, C.M., Sarstedt, M. and Völckner, F. (2015), “How collinearity affects mixture regression results”, Marketing Letters, Vol. 26 No. 4, pp. 643-659.
Becker, J. M., Ringle, C. M., & Sarstedt, M. (2018). Estimating moderating effects in pls-sem and plsc-sem: Interaction term generation*Data treatment. Journal of Applied Structural Equation Modeling, 2(2), 1–21. https://doi.org/10.47263/jasem.2(2)01
Bertacchini, E., Nuccio, M., & Durio, A. (2021). Proximity tourism and cultural amenities: Evidence from a regional museum card. Tourism Economics, 27(1), 187–204. https://doi.org/10.1177/1354816619890230
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The impact of tourist attractions and accessibility on tourists’ satisfaction: The moderating role of tourists’ age. Geojournal of Tourism and Geosites, 32(4), 1202–1208. https://doi.org/10.30892/GTG.32402-558
Dewi, L., & Faustina, N. W. (2022). The Application of CHSE to Visitor Satisfaction in Jakarta’s Tourist Attraction in The New Normal Era. … International Research and Critics Institute …, 5(2), 10905–10912.
Dzulkifli, M. (2020). The Measurements of Tourist Satisfaction Levels on Attractions, Accessibility, and Amenities in Pulesari Tourism Village, Sleman Regency. Jurnal Pariwisata Terapan, 4(1), 48. https://doi.org/10.22146/jpt.51330
Faerber, L. S., Hofmann, J., Ahrholdt, D., & Schnittka, O. (2021). When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research. Tourism Management, 84(June 2019), 104284. https://doi.org/10.1016/j.tourman.2021.104284
Hailuddin, Suryatni, M., Canon, S., Syaparuddin, & Endri. (2022). ournal of Environmental Management Beach Area Development Strategy as the Prime Tourism Area in Indonesia. Journal of Environmental Management and Tourism, 8(2), 414–424.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hermawan, H., Wijayanti, A., & Nugroho, D. S. (2019). Loyalty on Ecotourism analysed using the factors of tourist attraction, safety, and amenities, with satisfaction as an intervening variable. African Journal of Hospitality, Tourism and Leisure, 8(5), 1–19
Hernández, J. M., Santana-Jiménez, Y., & González-Martel, C. (2021). Factors influencing the co-occurrence of visits to attractions: The case of Madrid, Spain. Tourism Management, 83(August 2020). https://doi.org/10.1016/j.tourman.2020.104236
Ilma Darojat. (2020). ANALISIS PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (Studi pada Citra Raya Water World). Dynamic Management Journal, 5(1), 23–37.
Indriastuty, N., Eko Saputro, W., & Sukimin, S. (2020). Analisis Daya Tarik Wisata, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal GeoEkonomi, 11(1), 56–73. https://doi.org/10.36277/geoekonomi.v11i1.108
Kotler, Philip. (2010). Manajemen Pemasaran. Edisi tiga belas Bahasa Indonesia.Jilid 1 dan 2. Jakarta : Erlangga.
Krisdamulti, G. D. B., & Fahimah, M. (2021). The Influence of Attraction, Amenity, Health Protocol on Tourist Destinations Re-visit Interest During The Covid-19 Pandemic (Banyu Mili Case Study). Innovation of Economics and Management, 1(2), 35–39.
Maulana, Y., Ulinnuha, H., & Chandra, D. L. T. (2021). The effect of tourism attractions on tourists’ visiting interest to Penglipuran village, Bangli district. IOP Conference Series: Earth and Environmental Science, 704(1). https://doi.org/10.1088/1755-1315/704/1/012035
Nitzl, C., Roldán, J.L. and Cepeda, C.G. (2016), “Mediation a nalysis in partial least squares path modeling: Helping researchers discuss more sophisticated models”, Industrial Management and Data Systems, Vol. 119 No. 9, pp. 1849- 1864.
Nurbaeti, N., Rahmanita, M., Ratnaningtyas, H., & Amrullah, A. (2021). Pengaruh Daya Tarik Wisata, Aksesbilitas, Harga Dan Fasilitas Terhadap Minat Berkunjung Wisatawan Di Objek Wisata Danau Cipondoh, Kota Tangerang. Jurnal Ilmu Sosial Dan Humaniora, 10(2), 269. https://doi.org/10.23887/jish-undiksha.v10i2.33456
Ozturk, U. A., & Gogtas, H. (2016). Destination attributes, satisfaction, and the cruise visitor’s intent to revisit and recommend. Tourism Geographies, 18(2), 194–212. https://doi.org/10.1080/14616688.2015.1124446.
Rigdon, E.E. (2012), “Rethinking partial least squares path modeling: in praise of simple methods”, Long Range Planning, Vol. 45 Nos 5/6, pp. 341-358.
Ringle, C. M., Sarstedt, M., Mitchell, R., & Gudergan, S. P. (2020). Partial least squares structural equation modeling in HRM research. International Journal of Human Resource Management, 31(12), 1617–1643. https://doi.org/10.1080/09585192.2017.1416655
Sevtsuk, A., Hudson, A., Halpern, D., Basu, R., Ng, K., & Jong, J. de. (2021). The impact of COVID-19 on trips to urban amenities: Examining travel behavior changes in Somerville, MA. PLoS ONE, 16(9 September), 1–26. https://doi.org/10.1371/journal.pone.0252794
Shmueli, G., Sarstedt, M., Hair, J. F., Cheah, J. H., Ting, H., Vaithilingam, S., & Ringle, C. M. (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53(11), 2322–2347. https://doi.org/10.1108/EJM-02-2019-0189
Siwek, M., Kolasińska, A., Wrześniewski, K., & Palka, M. Z. (2022). Services and Amenities Offered by City Hotels within Family Tourism as One of the Factors Guaranteeing Satisfactory Leisure Time. International Journal of Environmental Research and Public Health, 19(14), 1–18. https://doi.org/10.3390/ijerph19148321
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