Marketing development strategy of tempe home industry in Sidenreng Rappang Regency
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Jun 29, 2023
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Abstract
Sidenreng Rappang Regency is one of the tempe home industry production centres. This research aims to identify strategic factors, which are strengths and weaknesses as well as opportunities and threats, and then formulate and set priorities for the marketing development strategy of the tempe home industry in Sidenreng Rappang Regency. This research was analysed using the help of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to answer strategic factors that become strengths and weaknesses as well as opportunities and threats, followed by a SWOT matrix analysis to formulate and set priorities for industrial marketing development strategies. Tempe home in Sidenreng Rappang Regency. The results of the study show that internal and external factors are the strengths and weaknesses as well as opportunities and threats in developing the marketing of the tofu industry, so several alternative strategies can be considered, including product diversification and market expansion strategies, strategies for increasing human resources and product innovation, strategies to strengthen differentiation and collaboration as well as strategies to increase competence and diversify sources of raw materials.
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How to Cite
Rustan, R., Kadir, N., & Toaha, M. (2023). Marketing development strategy of tempe home industry in Sidenreng Rappang Regency. Enrichment : Journal of Management, 13(2), 1433-1439. https://doi.org/10.35335/enrichment.v13i2.1469
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Syuaib, M. F. (2016). Sustainable agriculture in Indonesia: Facts and challenges to keep growing in harmony with environment. Agricultural Engineering International: CIGR Journal, 18(2), 170–184.
Tambunan, T. T. H. (2011). Perekonomian Indonesia (Teori dan temuan empiris).
Wang, H. L. (1979). Soybeans as Human Food: Unprocessed and Simply Processed (Issue 5). Department of Agriculture, Science and Education Administration.
Agboola, M. O., & Bekun, F. V. (2019). Does agricultural value added induce environmental degradation? Empirical evidence from an agrarian country. Environmental Science and Pollution Research, 26(27), 27660–27676.
Arnold, P. W., Nainggolan, P., & Damanik, D. (2020). Analisis Kelayakan Usaha dan Strategi Pengembangan Industri Kecil Tempe di Kelurahan Setia Negara Kecamatan Siantar Sitalasari. Jurnal Ekuilnomi, 2(1). https://doi.org/10.36985/ekuilnomi.v2i1.349
Astawan, M., Mardhiyyah, Y. S., & Wijaya, C. H. (2018). Potential of bioactive components in tempe for the treatment of obesity. Jurnal Gizi Dan Pangan, 13(2), 79–86.
Bashir, A., Suhel, A., Azwardi, A., Atiyatna, D. P., Hamidi, I., & Adnan, N. (2019). The causality between agriculture, industry, and economic growth: Evidence from Indonesia. Etikonomi, 18(2), 155–168.
Binswanger, H. P., & Deininger, K. (1997). Explaining agricultural and agrarian policies in developing countries. Journal of Economic Literature, 35(4), 1958–2005.
Fatkhuroji, Santosa, S., & Anggi Pramunendar, R. (2019). Prediksi Harga Kedelai Lokal dan Kedelai Impor Dengan Metode Support Vector Machine Berbasis Forward Selection. Jurnal Teknologi Informasi, 15(1), 61–77.
Ginting, E., Antarlina, S. S., & Widowati, S. (2009). Varietas unggul kedelai untuk bahan baku industri pangan. Jurnal Litbang Pertanian, 28(3), 79–87.
Habibie, S. A. M., & Sari, R. P. (2023). Sinergi Lima Bintang Guna Kebangkitan Ekonomi Bangsa Melalui Sustainability Industri Kecil Menengah Di Era Society: Studi Kasus IKM Kampung Tempe Sanan Kota Malang. Owner: Riset Dan Jurnal Akuntansi, 7(2), 1342–1352.
Machfiroh, I. S. (2019). Strategi dan Dampak Kenaikan Harga Kedelai Terhadap Laba Usaha Produsen Tempe di Desa Panggung. Jurnal Humaniora Teknologi, 5(2), 1–7. https://doi.org/10.34128/jht.v5i2.56
Mardiana, S., Yanis, M. N., Ayu, S. F., & others. (2018). Analisis Strategi Pemasaran Tempe Kelompok Usaha Kecil Menengah (UKM) di Desa Sei Mencirim Kecamatan Sunggal Kabupaten Deli Serdang. Jurnal Agrica, 11(2), 93–111.
Mursalat, A., & Haryono, I. (2023). GINGER MARKETING EFFICIENCY THROUGH PRODUCT INNOVATION IN IMPROVING FARMERS ’ ECONOMY IN SIDENRENG RAPPANG REGENCY. 23(2), 177–183.
Mursalat, A., Upri, A., & Marlina, L. (2021). Strategi Pengembangan Pemasaran Usaha Industri Tahu Di Kabupaten Sidenreng Rappang. Jurnal Sains Agribisnis, 1(1), 27–37.
Nugroho, Y. A., Faritsy, A. Z. Al, & Sugiharto, A. (2019). PKM Diversifikasi Produk Olahan Tempe. Jurnal Anadara Pengabdian Kepada Masyarakat, 1(2), 147–151.
Nuraini, N., Murniati, K., & Marlina, L. (2021). Strategi Pengembangan Agroindustri Tempe Di Kecamatan Balik Bukit Kabupaten Lampung Barat. Journal of Food System and Agribusiness, 126–135.
Prasetyo, B., Zakaria, A. K., & Nurasa, C. (2013). KAJIAN AKSELERASI PERTUMBUHAN PRODUKSI DALAM MENDUKUNG SWASEMBADA KEDELAI.
Sayifullah, S., & Emmalian, E. (2018). Pengaruh Tenaga Kerja Sektor Pertanian Dan Pengeluaran Pemerintah Sektor Pertanian Terhadap Produk Domestik Bruto Sektor Pertanian Di Indonesia. Jurnal Ekonomi-Qu, 8(1), 66–81. https://doi.org/10.35448/jequ.v8i1.4962
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R\&D.
Sugiyono, P. D. (2015). Metode penelitian pendidikan (pendekatan kuantitatif, kualitatif, dan R\&D)(Vol. 21). Bandung, Indonesia: Alfabeta, CV.
Sumarni, N., & Prihandoyo, M. (2021). STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH DI DESA PASIR AWI KABUPATEN KARAWANG. PROSIDING KONFERENSI NASIONAL PENELITIAN DAN PENGABDIAN UNIVERSITAS BUANA PERJUANGAN KARAWANG, 1(1), 851–859.
Suryahadi, A., Suryadarma, D., & Sumarto, S. (2009). The effects of location and sectoral components of economic growth on poverty: Evidence from Indonesia. Journal of Development Economics, 89(1), 109–117.
Syuaib, M. F. (2016). Sustainable agriculture in Indonesia: Facts and challenges to keep growing in harmony with environment. Agricultural Engineering International: CIGR Journal, 18(2), 170–184.
Tambunan, T. T. H. (2011). Perekonomian Indonesia (Teori dan temuan empiris).
Wang, H. L. (1979). Soybeans as Human Food: Unprocessed and Simply Processed (Issue 5). Department of Agriculture, Science and Education Administration.