A Price promotion trust and product quality factors in affecting interest in buying in online store
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Apr 12, 2023
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Abstract
The purpose of this study was to determine the impact of celebgrams. The study question is whether price, advertising, trust, and product quality have a partially significant effect on the economics student's interest in his online shop purchases at her Wijaya Kusuma University in Surabaya. The population consists of economics students at her Wijaya Kusuma University in Surabaya. Determining a sample using a targeted sampling method characterized by having purchased clothes from an online shop. Survey variables consist of his four independent variables, price, promotion, trust, and product quality, and one dependent variable, willingness to buy. Distribute surveys to collect data and process up to 100 respondents. The analysis method uses multiple regression analysis and the hypothesis test uses t-test. The results are as follows.1) Price positively influences purchase intent in online stores, but not by a large amount. (2) Advertising has a positive and significant effect on purchasing interest in online shops. (3) Trust has a large positive impact on purchase intentions in an online shop. (4) Product quality has a large positive impact on purchase intentions in online stores.
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How to Cite
Azizah, N., & Prasetya, H. (2023). A Price promotion trust and product quality factors in affecting interest in buying in online store . Enrichment : Journal of Management, 13(1), 68-74. https://doi.org/10.35335/enrichment.v13i1.1246
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Andriyanti, E., & Farida, S. N. (2022). Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo). Jurnal Forum Bisnis Dan Kewirausahaan, 11(2), 228–241.
Fajar Permadi & Nanang Suryadi. (2019). PENGARUH ELECTRONIC WORD OF MOUTH Tfile:///Users/tasya/Downloads/3-Pengaruh Electronic Word of Mouth terhadap keputusan pembelian kamera DSLR-Tommi Wijaya dan Eristia Lidia Paramita (12-19).pdf file:///Users/tasya/Downloads/22-Article Text-50-1-10-2019093. 1–18.
Fitriana, N., Anugerah, R., & Fitrios, R. (2020). Pengaruh Sistem Pengendalian Internal, Kepatuhan Pada Perundang-undangan dan Dana Insentif Daerah Terhadap Opini Laporan Keuangan Pemerintah Daerah Dengan Tindak Lanjut Rekomendasi Audit Sebagai Variabel Intervening. Jurnal Akuntansi, 8(2), 123–135.
Huda, N. (2020). Manajemen SDM (Analisis Kinerja Karyawan pada Perusahaan). In Insan Cendekia Mandiri (Issue September).
Liu, M. T., Liu, Y., Mo, Z., Zhao, Z., & Zhu, Z. (2020). How CSR influences customer behavioural loyalty in the Chinese hotel industry. Asia Pacific Journal of Marketing and Logistics, 32(1), 1–22. https://doi.org/10.1108/APJML-04-2018-0160
Mada, R. O., Lysyansky, P., Duchenne, J., Beyer, R., Mada, C., Muresan, L., Rosianu, H., Serban, A., Winter, S., Fehske, W., Stankovic, I., & Voigt, J.-U. (2016). New Automatic Tools to Identify Responders to Cardiac Resynchronization Therapy. Journal of the American Society of Echocardiography : Official Publication of the American Society of Echocardiography, 29(10), 966–972. https://doi.org/10.1016/j.echo.2016.06.008
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Miao, M., Jalees, T., Zaman, S. I., Khan, S., Hanif, N. ul A., & Javed, M. K. (2022). The influence of e-customer satisfaction, e-trust and perceived value on consumer’s repurchase intention in B2C e-commerce segment. Asia Pacific Journal of Marketing and Logistics, 34(10), 2184–2206. https://doi.org/10.1108/APJML-03-2021-0221
Pebriyanti, N. K. L., Hartati, P. S., & ... (2022). Pengaruh Promosi Online dan Electronic Word Of Mouth terhadap Keputusan Pembelian. Widya Amrita: Jurnal …, 2(1), 73–81. https://ejournal.unhi.ac.id/index.php/widyaamrita/article/view/1750%0Ahttps://ejournal.unhi.ac.id/index.php/widyaamrita/article/download/1750/1058
Rita, P., Oliveira, T., & Farisa, A. (2019). Heliyon The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(October 2018), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690
Riva, F., Magrizos, S., Rubel, M. R. B., & Rizomyliotis, I. (2022). Green consumerism, green perceived value, and restaurant revisit intention: Millennials’ sustainable consumption with moderating effect of green perceived quality. Business Strategy and the Environment, 31(7), 2807–2819. https://doi.org/10.1002/bse.3048
Rustandi, A. A., Harniati, & Kusnadi, D. (2020). Jurnal Inovasi Penelitian. Jurnal Inovasi Penelitian, 1(3), 599–597.
Sambodo Rio. (2021). ( LITERATURE REVIEW MANAJEMEN PEMASARAN ). 3(1), 104–114.
Saneva, D., & Chortoseva, S. (2020). Service quality, customer satisfaction and customer loyalty: Testing a structural equation model. Quality - Access to Success, 21(179), 124–128.
Setyowati, E. O. T., & Respati, A. D. (2017). Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Computer Self Efficacy, Dan Kepuasan Pengguna Sistem Informasi Akuntansi. Jurnal Riset Akuntansi Dan Keuangan, 13(1), 63. https://doi.org/10.21460/jrak.2017.131.281
Siewanto, A., Marchyta, K., Bisnis, F., Petra, U. K., & Siwalankerto, J. (2022). Pengaruh Service Quality Dan Price Fairness Terhadap Customer Loyalty Melalui Customer Experience Di Café Kopiria Loabakung Samarinda. 10.
World Health Organization; London School of Hygiene and Tropical Medicine. (2017). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. BMC Public Health, 5(1), 1–8. https://ejournal.poltektegal.ac.id/index.php/siklus/article/view/298%0Ahttp://repositorio.unan.edu.ni/2986/1/5624.pdf%0Ahttp://dx.doi.org/10.1016/j.jana.2015.10.005%0Ahttp://www.biomedcentral.com/1471-2458/12/58%0Ahttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&P
Yasmin Zafira, Santoso Budi, S. Y. (2020). Leadership and Employee Performance. Public Personnel Management, 187(Gcbme 2020), 219–241. https://doi.org/10.4324/9781315663043-17
Zayyan, S., & Saino. (2021). The effect of using the tik tok application as a promotional medium and the glow up trend on interest in buying beauty products. Jurnal Manajemen, 13(2), 282–291.