Rahayu, Ratna Bhanuwati, Wenny Pebrianti, Bintoro Bagus Purmono, Juniwati Juniwati, and Arman Jaya. “Do Endorser Credibility Triggers Young Generations Buying Decisions?”. Enrichment : Journal of Management 13, no. 5 (December 14, 2023): 3097-3109. Accessed October 26, 2025. http://www.enrichment.iocspublisher.org/index.php/enrichment/article/view/1687.