Novelia, N., Azazi, A., Purmono, B. B., Rosnani, T. and Hendri, M. I. (2023) “The influence of korean celebrities as brand ambassador and product quality on purchase decision with brand image as the mediating variable on Scarlett Whitening”, Enrichment : Journal of Management, 13(5), pp. 3136-3148. doi: 10.35335/enrichment.v13i5.1746.