Innovative strategies for MSME business growth with the business model canvas approach
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Jun 30, 2023
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Abstract
The urgency of the research is the importance of the ability to adapt and innovate in the face of dynamic changes in the business environment to make MSMEs achieve better growth so that this study aims to identify innovative strategies that can support the business growth of vegetarian diet culinary MSMEs with a Business Model Canvas approach. Business Model Canvas is a framework consisting of nine main interrelated elements to plan, develop, and optimize business strategies. Through a case study approach and qualitative research methods, this research explores information from several successful vegetarian diet culinary MSMEs. The results showed that the Business Model Canvas provides flexibility in long-term business planning, increases focus on the important points of business planning, and allows companies to update existing models or elements according to the situation. This research contributes to developing innovative strategies for vegetarian diet culinary MSMEs and can be a practical guide for business owners in achieving sustainable business growth.
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How to Cite
Sadikin, A., Naim, S., Asmara, M. A., Hierdawati, T., & Boari, Y. (2023). Innovative strategies for MSME business growth with the business model canvas approach. Enrichment : Journal of Management, 13(2), 1478-1484. https://doi.org/10.35335/enrichment.v13i2.1421
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Hierdawati, T. (2022). ANALISIS PENYERAPAN TENAGA KERJA UMKM DI PROVINSI JAMBI. Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE), 1(2), 14–28.
Humaidi, H., Utomo, S., Juraiha, I., Norwidyanti, R. R., & Rizqi, W. (2022). Application of The Lampit MSME Canvas Model in Wetland Areas, North Hulu Sungai Regency. Asian Journal of Management, Entrepreneurship and Social Science, 2(04), 436–451.
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Supatmin, S., Paeno, P., & Sutrisno, S. (2022). THE ROLE OF ANALYSIS FINANCIAL REPORT MANAGEMENT IN INCREASING MSMES INCOMES. Jurnal Ekonomi, 11(03), 1815–1819.
Suwarni, E., & Handayani, M. A. (2020). Strategi Pengembangan Bisnis Usaha Mikro Kecil Menengah Keripik Pisang Dengan Pendekatan Business Model Kanvas. MBIA, 19(3), 320–330.
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Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
Zebua, R. S. Y., Hendriyani, C., Sukmadewi, R., Thaha, A. R., Tahir, R., Purbasari, R., Novel, N. J. A., Dewintari, P., Paramita, C. C. P., & Hierdawati, T. (2023). BISNIS DIGITAL: Strategi Administrasi Bisnis Digital untuk Menghadapi Masa Depan. PT. Sonpedia Publishing Indonesia.
Zulkarnain, Z., Saputra, M. G., & Silvia, D. (2020). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Pt Pitu Kreatif Berkah. Journal Industrial Servicess, 6(1), 55–61.
Ermaya, K., & Darna, N. (2019). Strategi pengembangan bisnis dengan pendekatan business model canvas (studi kasus: industri kecil kerupuk). Business Management and Entrepreneurship Journal, 1(3).
Fauzi, A. A., Kom, S., Kom, M., Budi Harto, S. E., MM, P. I. A., Mulyanto, M. E., Dulame, I. M., Pramuditha, P., Sudipa, I. G. I., & Kom, S. (2023). PEMANFAATAN TEKNOLOGI INFORMASI DI BERBAGAI SEKTOR PADA MASA SOCIETY 5.0. PT. Sonpedia Publishing Indonesia.
Hartatik, H., & Baroto, T. (2017). Strategi pengembangan bisnis dengan metode business model canvas. Jurnal Teknik Industri, 18(2), 113–120.
Hierdawati, T. (2022). ANALISIS PENYERAPAN TENAGA KERJA UMKM DI PROVINSI JAMBI. Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE), 1(2), 14–28.
Humaidi, H., Utomo, S., Juraiha, I., Norwidyanti, R. R., & Rizqi, W. (2022). Application of The Lampit MSME Canvas Model in Wetland Areas, North Hulu Sungai Regency. Asian Journal of Management, Entrepreneurship and Social Science, 2(04), 436–451.
Ibrahim, M. B., Sari, F. P., Kharisma, L. P. I., Kertati, I., Artawan, P., Sudipa, I. G. I., Simanihuruk, P., Rusmayadi, G., Nursanty, E., & Lolang, E. (2023). METODE PENELITIAN BERBAGAI BIDANG KEILMUAN (Panduan & Referensi). PT. Sonpedia Publishing Indonesia.
Naim, S. (2023). The Relationship between Corporate Social Responsibility and Employee Satisfaction with the Business Performance of Beverage Companies in West Java. West Science Interdisciplinary Studies, 1(05), 58–67.
Patiran, A., Boari, Y., Dasinapa, M. B., Marani, Y., & Panggabean, B. (2023). PENDAMPINGAN PENGELOLAAN KEUANGAN PADA JEMAAT GKI DIASPORA KOTARAJA. Fokus ABDIMAS, 1(2), 100–111.
Rachmad, Y. E., Asmara, M. A., Purwanto, H., Thamrin, J. R., Violin, V., Awang, M. Y., Mahmud, S. F., & Wibowo, S. E. (2023). Manajemen Pemasaran Digital Terkini (Perubahan Era Manajemen Pemasaran Kearah Digitalisasi). PT. Sonpedia Publishing Indonesia.
Rifani, A., & Sadikin, A. (2020). Financial Technology, Financial Literacy And Wetlands Community Resilience In Banjarmasin (Phenomenological Study On Traditional Jukung Craftsmen Of South Kalimantan). PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(4), 404–411.
Rumbrawer, W. A. P., Boari, Y., & Lestari, E. D. (2023). Dampak Covid-19 terhadap UMKM (Studi Kasus Pedagang Kaki Lima di Kelurahan VIM). Jurnal Samudra Ekonomi Dan Bisnis, 14(2), 341–354.
Sadikin, A. (2020). Ethno-methodology study: Entrepreneurial resilience of Urang Banjar in South Kalimantan as the efforts to improve local economic sustainability in digitalization industry 4.0 era.
Sadikin, A., Yodiansyah, H., Budiasih, Y., Sugiarti, S., & Kusnadi, I. H. (2023). ADAPTIVE HUMAN RESOURCE MANAGEMENT IN CONFRONTATION OF GLOBALIZATION’S CHALLENGES. Jurnal Ekonomi, 12(02), 1761–1767.
Sawitri, D., & Suswati, E. (2019). Strategy for Diversifying Typical Snacks of Trenggalek Products to Increase Competitiveness in the Era of SDGs by Using Business Model Canvas. 2019 International Conference on Organizational Innovation (ICOI 2019), 305–312.
Sudarwati, N., & Naim, S. (2022). The Urgency of Education in Economic Development and Human Resources: A Theoretical Perspective. Tadbir: Jurnal Studi Manajemen Pendidikan, 6(2), 169–186.
Sugiana, N. S. S., Musty, B., Asmara, M. A., Bestin, B., & Arujisaputra, E. T. (2023). Creating Branding for MSMEs on Digital Platforms in Padasuka Village, Cimenyan District. Prosiding COSECANT: Community Service and Engagement Seminar, 2(2).
Sugiyono. (2017). Metode penelitian: Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta, 2015.
Sukarno, B. R., & Ahsan, M. (2021). Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas. Jurnal Manajemen Dan Inovasi (MANOVA), 4(2), 51–61.
Supatmin, S., Paeno, P., & Sutrisno, S. (2022). THE ROLE OF ANALYSIS FINANCIAL REPORT MANAGEMENT IN INCREASING MSMES INCOMES. Jurnal Ekonomi, 11(03), 1815–1819.
Suwarni, E., & Handayani, M. A. (2020). Strategi Pengembangan Bisnis Usaha Mikro Kecil Menengah Keripik Pisang Dengan Pendekatan Business Model Kanvas. MBIA, 19(3), 320–330.
Widjajanti, K., Prihantini, F. N., & Wijayanti, R. (2022). Sustainable Development of Business with Canvas Business Model Approach: Empirical Study on MSMEs Batik Blora, Indonesia. International Journal of Sustainable Development & Planning, 17(3).
Wijaya, B. K., Sudipa, I. G. I., Waas, D. V., & Santika, P. P. (2022). Selection of Online Sales Platforms for MSMEs using the OCRA Method with ROC Weighting. Journal of Intelligent Decision Support System (IDSS), 5(4), 146–152.
Zebua, R. S. Y., Hendriyani, C., Sukmadewi, R., Thaha, A. R., Tahir, R., Purbasari, R., Novel, N. J. A., Dewintari, P., Paramita, C. C. P., & Hierdawati, T. (2023). BISNIS DIGITAL: Strategi Administrasi Bisnis Digital untuk Menghadapi Masa Depan. PT. Sonpedia Publishing Indonesia.
Zulkarnain, Z., Saputra, M. G., & Silvia, D. (2020). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Pt Pitu Kreatif Berkah. Journal Industrial Servicess, 6(1), 55–61.